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- 160k Podcasts Have at Least 1k YouTube Subscribers
160k Podcasts Have at Least 1k YouTube Subscribers
And more video podcast stats PLUS an exclusive invite
Trent Anderson
October 04, 2024
Today's Lineup 🎙️
160k Podcasts Have at Least 1k YouTube Subscribers
Podchaser Pro’s latest data reveals a staggering figure: 160,000 podcasts now boast at least 1,000 YouTube subscribers.
This shift towards video podcasting offers a massive opportunity for podcasters looking to grow their audiences. Why? YouTube, as a search engine and content platform, gives podcasts a unique edge—it’s not just about listening; it’s about discovery, engagement, and visual storytelling.
For brands, this trend opens doors to creative advertising and partnership opportunities. Reaching a YouTube-based podcast audience means tapping into a viewer base that’s engaged in a deeper, more interactive way. Plus, with video content being more shareable, the potential for viral growth is hard to ignore.
What does this mean for podcasters? If you're not on YouTube yet, it’s time to consider it. Whether you’re hosting a full video version of your show or just uploading snippets, YouTube is a growing space for audience expansion and advertiser attention.
Here’s some more video podcast data, visualized:
As video podcasts continue to explode in popularity, they're opening up new, untapped opportunities for brands and PR professionals. Whether you're looking to land high-impact guest appearances or make smarter advertising buys, understanding the rise of video podcasts is essential. In this webinar, we’ll dive deep into how video podcasts are revolutionizing the media landscape and show you how to leverage this growing trend to boost your earned and paid media efforts.
You’ll also get an inside look at how Podchaser Pro can help you discover the best video podcast opportunities for your brand, giving you the data and insights you need to stay ahead. Join us and learn how to navigate this exciting shift in media, maximize your exposure, and drive real results.
Key Takeaways:
Why video podcasts are a powerful tool for media exposure
How to identify the top video podcasts for your target audience
Using Podchaser Pro to uncover new video podcast opportunities
Strategies for maximizing earned and paid media through video podcasts
This is a must-attend event for PR professionals, media buyers, and brand marketers ready to capitalize on the video podcast boom. Registration below. See you on Friday the 11th at 12:00p EST!
We’ve developed an easy to use framework to help you land the the podcast guest appearances of your (or your clients’) dreams.
It’s called the SHARE Framework and here’s how it works:
SH - Strategic Hook
Goal: Capture the host’s attention right away.
What it means: The strategic hook is the first thing the host sees in your pitch, like the subject line of your email or the first few sentences of your pitch. It should immediately demonstrate why your pitch is worth their time, offering a unique angle or insight that grabs their interest.
Why it’s important: Podcast hosts get a lot of pitches, so the hook needs to stand out from the noise. A well-crafted hook shows that you’ve put thought into how your client can bring value to their podcast.
How to execute:
Focus on how your client’s expertise connects with the podcast's current themes or gaps.
Use specific, actionable language that gets straight to the point (avoid vague flattery).
Example: “I see you’ve been exploring [topic] on your podcast recently—[Client Name] has a fresh perspective on [related issue] that I think would resonate with your listeners.”
AR - Audience Relevance (Tailored Message)
Goal: Tailor your message to the specific podcast.
What it means: This step emphasizes customizing your message to the podcast’s specific focus or tone. While "audience relevance" focuses on the listeners, this part is about ensuring your pitch fits seamlessly into the show’s existing content.
Why it’s important: A one-size-fits-all pitch can come off as generic. Tailoring the message shows the host that your client is not just a fit for the show’s listeners but for the content format and vibe as well.
How to execute:
Reference specific episodes, themes, or guest discussions.
Tie your client’s expertise into a gap or extension of a recent topic.
Example: “After listening to your episode on [topic], I realized that [Client Name] could bring a fresh angle by discussing [related topic or unique perspective].”
E - Expertise
Goal: Highlight the client’s credentials and why they’re the right fit for the show.
What it means: This step is about proving that your client is an authoritative voice in their field and has the right expertise to be a valuable guest. Provide specific examples of their qualifications, experience, or previous media appearances.
Why it’s important: Hosts want guests who can deliver valuable, credible content. Without proof of expertise, even a relevant pitch may fall short if the host isn’t confident in the guest’s ability to offer meaningful insights.
How to execute:
Share relevant credentials, past media appearances, or notable achievements.
Provide examples of where the client’s expertise has been well-received in other public forums.
Example: “[Client Name] has spoken at [event or podcast] and shared [topic], receiving strong feedback from both hosts and listeners.”
Ready to book yourself (or your clients) as guest on podcasts? Get all the podcast data you’ll ever need with Podchaser Pro.