"Tell Me Why" AI-powered podcast vetting

Today's Lineup 🎙️

• Podcast vetting on easy mode

  • What is “Tell Me Why”

  • Why We Built “Tell Me Why” (and why you’re gonna l …

  • How “Tell Me Why” Works

  • “Tell Me Why” Limitations

  • Final Thoughts on “Tell Me Why”

Podcast vetting on easy mode

You know that overwhelming feeling when you’re staring at a podcast page, wondering, “Is this the right one for my campaign?” We’ve been there. Podchaser Pro users have been there too. That’s why we created the ‘Tell Me Why’ button—your personal AI-powered assistant for vetting podcasts. Here’s how it works: click the button on any podcast page, input your campaign goals, and let the magic happen. It analyzes the show, gives you a "fit score," explains why it’s a match (or not), and even helps you craft a killer pitch. No more guesswork—just confidence and clarity for every decision. One podcast at a time, you’re unstoppable.

And it’s now available to all Podchaser Pro users! Let’s break down the what, the why, and the how of ‘Tell Me Why.’

What is “Tell Me Why”

It’s an AI-enabled feature to give podcast advertisers and earned media pros more confidence in their show selection.

Powered by LLM’s, “Tell Me Why” takes a user’s inputted prompt, assigns a fit score based on an individual podcast’s format, content, and audience, and then generates a personalize outreach template for the specific podcast.

Why We Built “Tell Me Why” (and why you’re gonna love it)

Podchaser Pro users can find literally any podcast thanks to Pro’s 26+ filters, like “has guests,” “active,” audience demographics, reach estimates, YouTube subscriber counts, and more.

But even with best-in-class podcast discovery, Pro users told us they wanted two things:

• a faster, easier way to vet podcasts by campaign goals

• the ability to take action on campaign activation

“Tell Me Why” solves both of these problems.

Let’s say you’re a PR professional. You need to get your clients booked as guests on podcasts. You know who your client wants to reach. So you use Pro’s filters to find active podcasts that feature guests. Then you filter by your client’s target audience. You’ve already whittled 5.5M podcasts into an addressable market of, say, 15 shows. Before “Tell Me Why,” your next step would be to diligently deep dive on each of these 15 shows: keyword search transcripts, review past guests, etc. It could take hours to vet your short-list. But now, thanks to “Tell Me Why,” you can get these insights with the click of a button. 🤯 And what’s more? You’ll get a personalized pitch that aligns your client with the podcast and its audience.

Same thing for podcast advertisers. You know your campaign goals. You know you need to maximize your ROAS. You know you’re gonna use Pro to find shows other brands might’ve missed. But you need more confidence that these shows are in fact a good-fit. Again, click “Tell Me Why” and gain that confidence in an instant.

Next, we’ll get into how the magic happens.

How “Tell Me Why” Works

You can run “Tell Me Why” on literally any individual podcast in Podchaser Pro. Here’s the process:

1. Go to a podcast’s insights tab

2. Click “Tell Me Why” button

3. Name your campaign

4. Input campaign goals

5. Get results

But what will the results tell you? A few important, time-saving things:

1. Fit-score: based on your inputs, “Tell Me Why” will assess the podcast’s fit on a 0 to 10 scale.

2. Detailed rationale: thorough explanations as to why the podcast is (or isn’t) a fit, based on format, audience, and more.

3. Pitch recommendations: complete with strategic recommendations on points to include in your outreach PLUS a done-for-you, personalized template.

4. Save for later: access your fit scores at any time by returning to a podcast page.

You probably want to see this in action. Well, here you go! 👇️ 

Pretty mind-blowing, eh? Pro users are thrilled. Here are a couple quotes we received less than 24 hours since “Tell Me Why” went live:

You simply love to see it! Now you know what “Tell Me Why” can do. Next we’ll touch on its limitations.

“Tell Me Why” Limitations

While the “Tell Me Why” feature is a powerful tool, there are some limitations to keep in mind:

• Desktop-Only: This feature is only supported on desktop devices.

• Campaign and Daily Limits: Maximum campaign limit set at 100 per user. After reaching this number, users cannot create a new campaign unless they delete existing campaigns. The number of insights a user can generate is up to 100 per day, which resets at midnight.

• Character Restrictions: Headlines of the campaigns are limited to 50 characters, and campaign descriptions provide up to 1,000 characters.

• Results Availability: Insights are stored under individual podcast pages and cannot be viewed in list or table formats.

As with all AI tools, it can make mistakes. So be thoughtful.

And if you’ve ever used an AI tool, you’ve probably learned that outputs (results) depend heavily on inputs. So we’ve provided a couple sample campaign prompts here so you can get the most out of the tool, faster.

Final Thoughts on “Tell Me Why”

It’s now live for ALL Podchaser Pro users. Here are some additional resources on “Tell Me Why”

• This one feature will save you hours of podcast research

• Deep dive on “Tell Me Why”

• Sydney Stern on “Tell Me Why”

Want to see this data (and more) up close? Consider a Podchaser Pro subscription.

• 5.5M podcasts

• Deep demographic data

• Monthly and per episode reach

• “Tell Me Why” podcast vetting

• and so much more

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