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How podcasts covered BFCM
plus some podcaster-friendly deals
Trent Anderson
November 29, 2024
Today's Lineup 🎙️
How Podcasts Covered Black Friday / Cyber Monday
The surge of BFCM mentions in podcasts is no accident.
From October 28 to November 27, Black Friday and Cyber Monday became hot topics in podcasting, with over 30,000 combined mentions. But what brands led the conversation? And when did the buzz peak? Our latest data reveals how podcasts leveraged this season—and how you can use these insights to your advantage.
What Happened: BFCM mentions didn’t pick up until November 18.
Thanksgiving fell later than most years in 2024. And according to Podchaser Pro data, BFCM mentions didn’t gain steam til 10 days before Turkey Day.
But by November 26th, BFCM became one of podcasting’s trending topics.
What Happened: “Black Friday” Outpaced “Cyber Monday” Mentions
Despite the rise of online shopping, “Black Friday” appears to maintain its stronghold in the cultural vernacular. In fact, “Black Friday” had more than 6x the mentions than “Cyber Monday.”
What Happened: “Black Friday” Mentions in Detail
Over 15k podcasts mentioned “Black Friday” nearly 28k times between October 28 and November 27. The median PowerScore for podcasts mentioning “Black Friday” came out to 66.
What Happened: “Cyber Monday” Mentions in Detail
Nearly 2500 podcasts mentioned “Cyber Monday.” And they did so more than 5000 times. The median PowerScore for podcasts mentioning “Cyber Monday” hit a robust 69.
What Happened: Which Brands Dominated BFCM Discourse?
In observing both paid and organic mentions of brands throughout podcasts discussing “Black Friday” or “Cyber Monday,” a few winners emerged.
Bartesian and Walmart had the highest association with BFCM discourse. It’s an interesting conclusion as the former represents the direct-to-consumer, e-commerce trend, while the latter has perhaps the strongest representation of legacy brick and mortar BFCM madness.
Podcast advertising mainstays like Shopify, BetterHelp, VGW, and Mint Mobile also made their presence felt throughout BFCM mentions.
The Black Friday buzz in podcasts proves one thing: audio is a powerful driver of consumer conversations.
With Podchaser Pro, you can stay ahead of trends, identify brand mentions, and refine your strategies. Don’t just monitor the conversation—own it.
👉 Ready to learn more? Click here to explore Podchaser Pro’s podcast monitoring solution today.
BFCM Deals for Podcasters
We discovered a handful of BFCM deals for you, the podcaster. From software to sound, here are some great deals you ought to check out.
Riverside.fm: 35% off annual plans, using code “BF24”
Beehiiv: 20% off annual plans, using code “BFCM24”
SHURE: 25% off Aonic 50 Wireless Noise Cancelling Headphones
RODE: 15% off Video Micro Vlogger Kit for Mobile Phones
And that’s a wrap! Wishing you a very happy Thanksgiving 🦃 🥧
Want to see this data (and more) up close? Consider a Podchaser Pro subscription.
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