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Audience first targeting ftw
Trent Anderson
August 23, 2024
🗞️ This Week’s Lineup:
🎯 How to Use Audience Targeting in Podcast Advertising
đź’Ľ Targeting by Job Titles: 100 Options (Literally)
🎙️ Podcast Movement Recap
🎯 How to Use Audience Targeting in Podcast Advertising
According to Magellan and Podchaser research, of the more than 2.3 million English podcasts out there, the top 500 podcasts see 44% of podcast advertising spend and only deliver 12% of reach. This means that media buyers focusing on top shows are missing out on 88% of addressable audiences.
No longer is it sufficient to broadcast a message to a broad audience; advertisers are now honing in on precise segments to deliver personalized and impactful messages. This shift is known as audience first targeting, and it’s helping brands connect with podcast listeners in a more meaningful way.
Here’s how 👇️
đź’Ľ Targeting by Job Titles: 100 Options (Literally)
Podcast listeners are more than just their job title. But sure would be nice to be able to target by profession, wouldn’t it?
With a recent update to job title data coverage, podcast advertisers can now target 100 different professions 🤯
You can see all the titles (and associated coverage) in the chart above.
So if you’re hot to trot for a specific, hard to reach audience, we got you covered. Read more:
🎙️ Podcast Movement Recap
The podcast industry’s biggest and best conference wrapped up on Thursday. And we were there (with photo evidence)!
In this session, we talked about tech solutions that contribute to discovering new podcasts and as a result, new audiences for brand messaging. We also unpacked the value of niche podcasts for brand messaging as well as how the newest ad tech solutions to discover new podcasts that are a fit for their brand.
Sign up for the replay here 👇️
đź‘‹ See you soon!