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Where each podcast ad format excels (new data) 📊
Trent Anderson
July 03, 2024
🗞️ This Week’s Lineup:
📊 Where each podcast ad format excels (new data)
👀 Top 50 Podcast Categories Looking for Guests
🎧️ Don’t forget to signup for June’s Podchaser 25
📊 Where each podcast ad format excels (new data)
Not sure which ad format(s) to select for your next podcast ad campaign?
Use this cheat sheet so you can:
→ Align ad formats with campaign goals
→ Take a data-driven approach to your show selection process
→ Avoid blowing budget on suboptimal formats relative to avails
Recommendations for Advertisers
1️⃣ Brand Awareness Campaigns: Focus on audio ads to introduce new brands to a wide audience due to their high reach and frequency.
2️⃣ Brand Favorability: Invest in branded episodes and host-read ads to enhance brand perception and create a favorable brand image.
3️⃣ Driving Purchases: Utilize branded episodes and sponsored stories to encourage listeners to make purchases, leveraging their narrative strengths.
Anecdotally, we've heard from multiple podcast advertisers recently that have shifted budget from pure audio ads to branded segments/episodes/sponsored stories. And they've realized outsized returns.
Something to think about!
Anything about this data surprise you?
👀 Top 50 Podcast Categories Looking for Guests
Hey podcast pros,
Are you on the hunt for new guest opportunities to spice up your show or find the perfect platform to share your expertise? Look no further! This week's spotlight shines on a fantastic resource from Podchaser: the Top 50 Podcast Categories Looking for Guests. Whether you're a host eager to diversify your guest lineup or an expert seeking the perfect podcast to showcase your knowledge, this article is your golden ticket.
Dive into the latest insights and discover which podcast categories are actively searching for guests. From Business and Technology to Health and Comedy, there's a niche waiting for your unique voice. Podchaser has done the heavy lifting, compiling a list that makes it easier than ever to connect with shows that are the perfect fit for you.
Don't miss out on these valuable opportunities to grow your audience and make meaningful connections in the podcasting world. .
Ready to explore the list? Hit that button below 👇️
🎧️ Don’t forget to signup for June’s Podchaser 25
The calendar flipped to July (somehow) which means a fresh slate of top up-and-coming podcasts drops soon!
Every month we publish a list of the 25 hottest podcasts that have released their first episode recently.
Thousands of podcast lovers get early access to the list. And you can be one of them!
Sign up! 👇️
👋 See you soon!