⚽️ Footie is BACK: English Premier League Data Story

The 24/25 Premier League season kicked off today and Liverpool FC has emerged as the most talked-about football club in the pre-season podcasting world. According to Podchaser – the podcast industry’s intelligence engine – Liverpool FC (and its related nicknames) has been mentioned over three times more than second-place Arsenal.

The two Manchester clubs – City and United – followed Liverpool and Arsenal in the discussion rankings. Such is the dominance of Liverpool in the podcasting world, that they were mentioned two times more than West Ham, Everton, Brighton, Aston Villa and Newcastle put together.

Here’s how the EPL table stacked up:

If football (soccer) isn’t your thing, no sweat. You can use Podchaser’s monitoring function to stay updated on any topic you’d like 👇️ 

🎙️ Podcast Movement is Next Week (See You There?)

The podcast industry’s biggest and best conference kicks off next week in Washington, DC. And we will be there!

Open invite to join our panel discussion on Wednesday the 21st. Here’s what we’ll be talking about:

According to Magellan and Podchaser research, of the more than 2.3 million English podcasts out there, the top 500 podcasts see 44% of podcast advertising spend and only deliver 12% of reach. This means that media buyers focusing on top shows are missing out on 88% of addressable audiences.

In this session, panelists will speak about tech solutions that contribute to discovering new podcasts and as a result, new audiences for brand messaging. Audiences will learn the value of niche podcasts for brand messaging as well as how the newest ad tech solutions to discover new podcasts that are a fit for their brand. Additionally, this session will cover how ad tech solutions can improve discoverability of new podcasts around tentpole moments in media buyer planning.

Sign up for the session here 👇️