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Podchaser Pulse
P25, Podcast Monitoring, Podcasting's Most Powerful
Trent Anderson
August 09, 2024
šļø This Weekās Lineup:
š Podchaser 25: July Edition
š” Podcast Monitoring: What it is, Why it matters (plus examples)
šŖ Podcastingās Most Powerful People
š Podchaser 25: July Edition
This month's Podchaser 25 highlights the hottest up-and-coming podcasts in the U.S., showcasing those that have made a significant impact within just 90 days of their debut. The top-ranked podcast, The Weekly Show with Jon Stewart, combines in-depth discussions on pressing political issues with appearances from notable guests, setting the tone for this diverse list. Other notable entries include Where Everybody Knows Your Name, a nostalgic dive with Ted Danson and Woody Harrelson, and Hysterical, a gripping investigative series uncovering a mysterious illness affecting high school girls in upstate New York. This selection of podcasts spans various genres, from true crime and history to business and comedy, each offering a fresh perspective and engaging content.
Podchaserās Power Scoreā¢ plays a crucial role in determining these rankings by synthesizing over 30 data points, including real listening data, chart positions, and social influence. The variety of podcasts featured this monthāranging from D-Day: The Tide Turnsā historical insights to Prof G Marketsā financial analysisāreflects the evolving landscape of podcasting where diverse voices and stories resonate with audiences worldwide.
To dive deeper into the full list and discover the next big thing in podcasting, read the complete rankings and details on each podcast. Whether you're searching for something to spark your curiosity or aiming to stay ahead of podcasting trends, the Podchaser 25 offers a curated guide to what's worth listening to right now.
July's Podchaser 25 Breakdown by Category:
Society & Culture: 8
True Crime: 5
Documentary: 3
Business: 2
Comedy: 2
News: 2
Want to see the full list of Julyās hottest podcasts? Read šļø
š” Podcast Monitoring: What it is, Why it matters (plus examples)
One often overlooked yet powerful tool in brand management and PR is podcast media monitoring. As podcasts continue to grow in popularity, they have become a significant medium for brand messaging, reputation management, and audience engagement.
We did a deep dive on the importance of podcast media monitoring, highlighting how Podchaserās advanced monitoring capabilities can enhance your PR strategy and brand management efforts.
Some highlights:
Keyword searching: pulls all mentions of keywords (including topics, names, industries, etc) across episode titles and episode descriptions so you can see which podcasts have covered subjects that matter most to you
Keyword alerts: like Google Alerts but for podcasts! Combs episode titles and descriptions PLUS transcripts from the Top 5k podcasts
Advanced Monitoring: combines the power of keyword searching AND keyword alerts PLUS pulls all mentions within the last 90 days
We run monitoring reports every week in conjunction with trending current events. Like this week, when Tim Walz earned the VP nomination from Kamala Harris. We compared Walzās mentions to those of JD Vance, Donald Trumpās VP pick. Hereās what the data looked like:
If politics isnāt your thing, no sweat. We provide another interesting example comparing two brands in the article below. Read it! šļø
šŖ Podcastingās Most Powerful People
The Hollywood Reporter published their list of āThe 40(ish) Most Important People in Podcastingā this week. And, boy, is it a doozy!
Shoutout to our friends at Acast who had three execs profiled, including: CEO Ross Adams, CBO Greg Glenday, and MD (US) Tiffany Ashitey.
The piece includes some interesting nuggets, including; the power brokers behind mega deals, how (and why) shows move to new networks, and more.
Get the full scoop here šļø
š See you soon!