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Podcasts Popular with the 1%
Trent Anderson
May 17, 2024
🗞️ This Week’s Lineup:
🧐 Podcasts Popular with the 1% (Pod the Rich)
👀 Claimed Podcasts can now see their historical chart rankings
🏆️ Most Viewed Podcast Categories (Last 30 days)
Do Executives Listen to Podcasts? New Research Says YES
If you wanted to have a convo with a senior executive, you typically had to do so by flying to industry tradeshows, ponying up for a country club membership, or DMing them incessantly on LinkedIn.
But what if there was an easier way? A way to tickle their brain without pretending you love golf or getting booted off the platform you’ll need to find your next job.
Turns out there is an easier way…and it’s through podcasts.
New data reveals one of the best ways to reach senior executives is through their ears.
Using Podchaser Pro’s detailed podcast audience data, we start to see patterns emerge in the preferences of these top-tier professionals.
You’ll want to read the full article, but here are some key takeaways:
Among podcasts popular with execs, 84% of audiences skew male, 16% skew female
26.6% of podcasts popular with execs fall under the “Business” category
78.2% of podcasts popular with execs regularly feature guests
93.5% of podcasts popular with execs cater to Millennial age bracket
91% of podcasts popular with execs are “Clean”
One last stat before you read the whole article: these podcasts average 37 minutes per episode. Which is like a bajillion times longer than the average web session on popular business websites like CNN.com and Bloomberg.com.
Read the full story below 👇️
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Claimed Podcasts can now see their historical chart rankings
Big update to share with our podcaster community!
Claimed podcasts on Podchaser can now see their historical chart positions for FREE 🥳
There are a ton of reasons to claim your podcast on Podchaser:
Add your social media links
Link to your official website
Create custom categories,
Create creator profiles for you and your contributors
Custom URL for your podcast
Fancy claimed badge
But gaining access to your historical chart data (last 90 days) might just be the best of em all. And it’s FREE!
🏆️ Most Viewed Podcast Categories (Last 30 days)
You ever wonder which podcast categories are most popular?
So do we. Which is why we gathered the Top 10 most visited categories in the last 30 days.
Any guesses?
Here they are:
This is across over 400k page impressions in the last 30 days, btw.
Lot of work, but a good amount of play for Podchaser visitors.
Call that work-life balance 🙂
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👋 See you soon!