- Podchaser Pulse
- Posts
- Podchaser Pulse
Podchaser Pulse
June's P25, H1 Features Recap, Podcast Ads ROAS
Trent Anderson
July 12, 2024
🗞️ This Week’s Lineup:
🥇 June’s Podchaser 25
🚢 Features we’ve shipped since Jan 1
🎧️ Podcast Ads got that ROAS, baby
🥇 June’s Podchaser 25
Our June 2024 list highlights the top 25 up-and-coming shows that have captivated audiences and climbed the ranks with their unique content and compelling storytelling.
Leading the pack is "The Weekly Show with Jon Stewart". From Comedy Central, this podcast is an extension of Jon Stewart's inimitable style, blending humor and deep dives into pressing societal issues. With its first episode airing recently, it has quickly garnered an impressive Power Score™ of 85.
"Drowning Creek" by Wavland, delves into the mysterious disappearance of Justin Gaines, weaving a chilling true crime narrative that keeps listeners on the edge of their seats. With an engaging format and meticulous investigation, it sits firmly at the number two spot.
For those who enjoy a blend of romance and real-life crime, "Happily Never After: Dan and Nancy" from Wondery explores the life and controversial death of Nancy Brophy's husband, Dan, promising an enthralling listen.
True crime continues to dominate with "Bronwyn" and "Blood is Thicker: The Hargan Family Killings", both delivering riveting investigations into unsolved cases and family tragedies. These shows not only provide gripping content but also highlight the breadth and depth of the true crime genre.
On a lighter note, fans of classic TV will love "Where Everybody Knows Your Name". Hosted by Ted Danson and Woody Harrelson, this podcast reconnects the stars of "Cheers" with fans and each other, offering heartwarming and humorous reflections.
From political insights with "The Rest Is Politics: US" to financial literacy with "Prof G Markets", the diversity of this month’s top podcasts is a testament to the medium’s expanding reach and influence.
Ready to dive deeper into these top trending podcasts? Don't miss out on discovering your next favorite show! Click here to read the full article and get the inside scoop on the hottest new releases that everyone’s talking about.
🚢 Features we’ve shipped since Jan 1
Podchaser Pro unveiled a series of game-changing updates in H1 2024, setting a new standard for podcast analytics and insights. The newly launched Charts Hub at podchaser.com/charts offers an unparalleled experience with features to sort by country, category, and platform, plus a 90-day historical view.
The Predictive Demographics Expansion is a standout, adding comprehensive data on age, gender, parental status, interests, and top countries. This enhancement empowers users to refine their targeting with unmatched precision.
A fresh, intuitive design of the UX/UI on Insights Tabs ensures maximum information consumption, enabling swift, informed decisions about podcast fit. Additionally, the revamped Exports experience now supports CSV, XLSX, PDF one-pagers, and user notes, simplifying data handling and sharing.
The Table View + Custom Columns update brings podcast insights directly into the search experience, streamlining the decision-making process. Moreover, the inclusion of Added Social Profiles—now featuring TikTok, LinkedIn, Twitch, and Patreon—offers a holistic view of social media presence across eight platforms.
These updates highlight Podchaser Pro's commitment to innovation. Stay tuned for more exciting enhancements in H2!
🎧️ Podcast Ads got that ROAS, baby
What kind of ROAS should podcast advertisers expect?
A new Podcast Advertising ROAS study provides some clarity and benchmarks. Here's what you need to know 👇
Podcast Ads Short-Term ROAS: Key Takeaways
→ Looking at short-term return on ad spend, an average media investment returns 2.7 times the investment back in actual sales.
→ With a short-term return on ad spend of 4.2, podcasts have the highest return of all media categories.
→ This means that $1 invested in podcasts today yields $4.2 in short-term sales.
→ The second-best is social media (3.6x), followed by radio (3.5x) and online display (3.2x).
Podcast Ads Long-Term ROAS: Key Takeaways
→ Combining the short-term return on ad spend with the sales effect resulting from a media investment improving brand metrics forms the basis for long-term return on ad spend.
→ Again, podcasts provide the highest return, with a long-term ROAS of 4.9.
→ This means that $1 invested in podcast advertising today yields $4.9 in long-term sales.
→ The second-best were social media (4.6x) and online display (4.6x).
Podcast Ads Brand Metrics: Key Takeaways
→ The chart shows the indexed cost of increasing brand metrics (awareness and consideration) by one percentage point, with the average cost indexed at 100.
→ With an indexed cost of 66, podcasting is the most effective media in driving brand metrics, along with social media (index 59).
→ TV and outdoor advertising were the least cost-effective media categories in driving brand metrics
Dive deeper into the data 👇️
đź‘‹ See you soon!