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Cheddar Bay Biscuit Chatter š¦
Trent Anderson
May 24, 2024
šļø This Weekās Lineup:
š¦ Red Lobster Bankruptcy, as Heard on Podcasts
š Podcasts Make People Feel Good
šø Podcast Ad Attribution Webinar
š¦ Cheddar Bay Biscuit Chatter
ICYMI, Red Lobsterās declared bankruptcy (insert Michael Scott gif).
Some news outlets claimed it was due to the ill-fated āall you can eat shrimpā fiasco.
But discerning voices cited yet another private equity deal gone wrong.
New data reveals Red Lobster became the talk of podcast town last week
Using Podchaser Proās monitoring feature, we plotted the restaurantās mentions over the last 90 days.
Here are some key takeaways:
5,363,917 podcast listeners heard Red Lobster-related news
Comedy podcasts had the most fun filet-ing the seafood chain
1,513 podcasts mentioned the home of Cheddar Bay Biscuits
NPR discussed the Red Lobster story more than any other publisher
This isnāt the end of affordable seafood. While the chain has shuttered many locations, Red Lobster vows to emerge stronger after the financial restructuring.
Want to monitor trending topics in podcasts? Get a FREE alert šļø
š Podcasts Make People Feel Good
According to new research, 92% of podcast listeners surveyed said podcasts are good for their mental health.
The survey went on to ask what type of media do you feel best after consuming?
39% said Podcasts
37% said Streaming Music
12% said Cable TV
11% said Radio
3% said CTV
That makes us feel good. Hbu?
šø Podcast Ad Attribution Webinar
If you're a brand wanting to enter the podcast advertising space for the first time, you (and/or your boss) probably have some questions:
- How does podcast ad attribution work?
- How do I avoid burning my thru budget?
- How do I show my boss podcast ad buys are worth it?
Good news, we'll answer all those questions and more on 5/31 with Amelia Coomber Head of Growth at Podscribe, The #1 Independent Verification & Attribution Platform.
Learn how you can:
āMeasure More, Measure Better: Learn to track conversion events at each stage in the funnel and capture +60% more conversions that typically go unattributed.
āGain early insights: Discover how you can get early insights into campaign effectiveness to tweak strategies in real-time.
āCustomize Attribution Settings: Fine-tune your reporting by adjusting attribution windows, models, and exclusions to suit your campaign or advertiser needs.
āScale with confidence: Scale with robust tracking and 3rd-party measurement, supported by a provider with the largest publisher coverage in the industry.
The session will be recorded and deck distributed if you can't make it live!
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š See you soon!