Podchaser Pulse

politics podcasts.

🗞️ This Week’s Lineup:

đź“Š Total Active News & Politics Podcasts (US, UK)

🇺🇸 Top US Election Podcasts to Follow

🎧️ Acast highlights news podcasts in campaign for UK voters

đź“Š Total Active News & Politics Podcasts (US, UK)

With the upcoming elections in both the US and UK, the role of podcasts in informing the public about key issues has never been more crucial.

In the United States, the news and politics podcast landscape is bustling:

  • TOTAL 148,982 news and politics podcasts

  • ACTIVE 23,835 are actively engaging listeners with fresh and insightful content.

Across the Atlantic, the UK boasts:

  • TOTAL 66,593 news and politics podcasts

  • ACTIVE 10,347

These numbers highlight the significant place podcasts hold in today's media ecosystem, serving as vital platforms for delivering timely updates, in-depth analysis, and diverse perspectives on the political issues that matter most.

But which news and politics podcasts are worth listening to? We’ll unpack that next, from the US perspective.

🇺🇸 Top US Election Podcasts to Follow

Many avoid politics like the plague, whereas others just can’t get enough.

In the 2024 US election cycle, political podcasts provide one of the richest sources of conversation and insights, helping shape political opinion while offering a unique platform for long-form conversations that haven’t existed in previous election cycles.

With the 2024 general election on the horizon, we’ve compiled a list of 65 political podcasts covering the US elections and segmented them by sentiment. To lead off, let’s look at the political podcasts vertical from a bird’s eye view.

  • Of the 65 shows, 43 skewed toward the 18-24 age bracket, showing that young listeners are tuning into podcasts for political news and, more often, political conversation.

  • The total reach of the 65 shows across the political spectrum is 275,232,825

  • Political podcast listeners across the political spectrum are highly educated, with 50 of the 65 shows marking listeners as mostly highly educated or with a bachelor’s degree+

Whether left, right, or center, the political podcast space has created a diverse ecosystem of voices and opinions covering all of the political spectrum. Unlike traditional media, you’ll find former top-rated TV hosts on the same list as independent content creators. This demonstrates the openness of political speech in the podcast space, allowing more voices to share their opinions.

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🎧️ Acast highlights news podcasts in campaign for UK voters

As the General Election approaches, Acast has launched a campaign to illustrate the critical role news podcasts play in shaping public debate and informing voters.

Since the election was announced, there has been a 53% increase in unique listens to political-specific podcasts, according to Acast and Podchaser data.

Using a multichannel approach, Acast has launched an out-of-home advertising campaign across major railway stations, ensuring that the power of podcasts is visible to millions of daily commuters.

Alexandra Fuller, Head of Publishers, Acast UK said: “Podcasts have become a vital source of news and analysis, offering depth and nuance that traditional media forms often cannot capture. In the run-up to the General Election, podcasts provide a platform for voices from all spectrums of the political landscape, facilitating a more informed and engaged electorate.”

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