Pop, Fizz, Fallout: How Podcasts Reacted to the Olipop vs Poppi Brouhaha

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• What’s Poppin?

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What’s Poppin?

Prebiotic soda brands Olipop and Poppi both got the hiccups after a public spat.

Poppi ran its second consecutive Super Bowl ad, which was generally well-received. They also partnered with big influencers, shipping a couple dozen pretty pink branded coolers to capitalize on the super moment.

Consumers and smaller creators did not like the move. As videos of the coolers flooded social feeds, critics of the promo dunked on Poppi for enriching the already rich.

And that’s when competitor Olipop added fuel to the fire. In a series of comments and posts, they speculated how much rival Poppi paid for the all-in, over-the-top promo.

As the public gathered their pitchforks, Poppi’s founder Allison Ellsworth took to TikTok to issue a clarifying statement on the conversation. But the statement only elongated the story arc and gave Olipop more ammo for their clapback campaign.

What could’ve been a refreshing boost to the brand’s reputation, sentiment towards Poppi fizzled out.

Naturally, we were curious how podcasts reacted to the soda saga. Here’s what we found:

The aggregate episodic reach of podcasts mentioning Olipop is close to that of Poppi because many shows mentioned both in the same breath.

But as we’ll soon see, there was a larger gap in the number of podcasts that mentioned the brands.

Again, these numbers are similar, but Olipop came out on top. These two brands will continue to duke it out online and on audio. Expect each of Olipop and Poppi to hit the press junket to keep consumers yapping.

Is there such thing as negative publicity? You could assess that by running sentiment analysis on all the mention snippets provided by Podchaser Pro’s monitoring feature. Want to see it in action? See below:

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