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The secret to reaching bookworms? Podcasts.
Nerd out on the book <> podcast data 🤓
Trent Anderson
October 18, 2024
Today's Lineup 🎙️
37,686 podcasts have audiences highly interested in books
Why should book publishers (and authors) care about podcasts?
Podcasts have quietly become an essential tool for reaching audiences that matter—people who love books. With over 37,686 active podcasts catering to book enthusiasts (according to Podchaser Pro data), this is an untapped goldmine for authors, publishers, and PR professionals alike.
Podcasts offer intimacy, trust, and long-form storytelling. And guess what? They’re portable. Whether a listener is commuting, doing household chores, or just winding down, they’re likely engaging deeply with content. Now, imagine your latest book release being front and center in their minds, thanks to a well-placed guest spot or ad read.
Why 37,686 matters:
Active listeners: These aren’t passive audiences. They’re tuning in because they want to hear more about the stories and ideas that resonate with them.
Deep engagement: Podcast listeners stick around for longer periods, making it easier to connect with your target demographic—avid readers.
Multi-format opportunities: Podcast appearances can be repurposed as social content, blog posts, and even video clips.
With tens of thousands of podcasts that match your audience’s interests, the opportunities to get in front of the right people are vast. Start considering podcasts as an extension of your book marketing plan.
Webinar Spotlight: From Pages to Podcasts
Books tell stories, and podcasts amplify them.
Are you ready to learn how to transform your authors’ words into engaging, must-hear podcast guest spots? Join us for the “From Pages to Podcasts: Winning Guest Spots for Your Authors” webinar, where we’ll dive into the exact strategies book publishers need to know to dominate the podcast space.
What you’ll learn:
Selecting the right shows: Not all podcasts are created equal. Learn how to find the best fits for your authors—whether they’ve written thrillers, self-help guides, or biographies.
Writing irresistible pitches: Forget the generic email template. We’ll break down what makes a podcast host say, “Yes!” to your guest proposal.
Maximizing exposure: After securing a guest spot, how can you make the most of it? We’ll cover tips for preparing your authors for video podcasts, amplifying their appearance through social media, and re-purposing content to reach an even larger audience.
Why this matters:
Podcasts offer earned media that sticks. It’s an opportunity to speak directly to readers in a way that no traditional ad can.
Learn to win placements that align with your goals. Whether it’s promoting a new release or solidifying an author’s reputation, we’ll give you the tools to succeed.
Don’t miss out on this game-changing opportunity to learn how to elevate your authors through podcasts. Register now!
3,146,542 Podcast Episodes: Featuring “Author” in the Spotlight
What does 3,146,542 mean for you? That’s the number of podcast episodes out there with the keyword “author” in the title or description, and it’s still growing. This isn’t just a random statistic—it’s a call to action for any publisher, PR agency, or author looking to get discovered.
Here’s what that number tells us:
Books and podcasts are natural companions: From interviews with authors to discussions on new releases and even in-depth analyses of literary trends, podcasts are where book lovers go to listen about books.
Visibility matters: With millions of episodes already featuring authors, it’s clear that podcasts are a go-to platform for people who want to hear from writers.
How to use this insight:
Pitching strategy: If your goal is to get your author in front of the right audience, look at shows that have a proven track record of featuring writers. These 3 million+ episodes offer endless opportunities to get your book in the conversation.
Repurpose podcast content: Podcasts don’t have to be a one-time hit. Recordings can be transcribed into articles, quoted on social media, or even turned into content for future marketing campaigns.
Build long-term relationships: Get your author booked once, and it’s likely that podcast will want them back for future releases.
With millions of episodes out there, now is the time to tap into the wealth of podcast content and make your author stand out.